Red Telephone in England….

The first standard public telephone kiosk introduced by the United Kingdom Post Office was produced in concrete in 1920 and was designated K1 (Kiosk No.1). This design was not of the same family as the familiar red telephone boxes. Very few high-quality examples remain. One example is located in Trinity Market in Kingston-upon-Hull where it is still in use.

The red telephone box was the result of a competition in 1924 to design a kiosk that would be acceptable to the London Metropolitan Boroughs which had hitherto resisted the Post Office’s effort to erect K1 kiosks on their streets.

The Royal Fine Art Commission was instrumental in the choice of the British standard kiosk. Because of widespread dissatisfaction with the GPO’s design, the Metropolitan Boroughs Joint Standing Committee organised a competition for a superior one in 1923, but the results were disappointing. The Birmingham Civic Society then produced a design of its own—in reinforced concrete—but it was informed by the Director of Telephones that the design produced by the Office of the Engineer-in-Chief was preferred; as the Architects’ Journal commented, ‘no one with any knowledge of design could feel anything but indignation with the pattern that seems to satisfy the official mind.’ The Birmingham Civic Societydid not give up and, with additional pressure from the Royal Institute of British Architects, the Town Planning Institute and the Royal Academy, the Postmaster General was forced to think again; and the result was that the RFAC organised a limited competition.

The organisers invited entries from three respected architects and, along with the designs from the Post Office and from The Birmingham Civic Society, the Fine Arts Commission judged the competition and selected the design submitted by Sir Giles Gilbert Scott.[3] The invitation had come at the time when Scott had been made a trustee of Sir John Soane’s Museum—his design for the competition was in the classical style, but topped with a dome reminiscent of Soane’s self-designed mausoleums in St Pancras’ Old Churchyard and Dulwich Picture Gallery, London. (The original wooden prototypes of the entries were later put into public service at under-cover sites around London. That of Scott’s design is the only one known to survive and is still where it was placed all those years ago, in the left entrance arch to the Royal Academy.)

The Post Office chose to make Scott’s winning design in cast iron (Scott had suggested mild steel) and to paint it red (Scott had suggested silver, with a “greeny-blue” interior) and, with other minor changes of detail, it was brought into service as the Kiosk No.2 or K2. From 1926 K2 was deployed in and around London and the K1 continued to be erected elsewhere.

Using Public Pay Phones in London – Look for the Red Phone Box….

Public Pay Phones

 

Using public pay phones can be a bit of a challenge to visitors who are unfamiliar with the system, but it is really quite a simple task.

There are a variety of public phones in London, and most are run byBritish Telecom. The most common are standard pay phones which allow you to make calls to landlines and cell phones. Some pay phones also allow you to send text messages or emails in addition to makingregular calls.

You can use a credit card to pay for your calls, but you will often be charged at a higher rate than those using coins or phonecards.

When using a pay phone, first lift the receiver and make sure there is adial tone; this will be a continuous sound. You can then insert a phonecard or coins and dial your party.

Pay phones will take 10p, 20p, 50p, £1, and £2 coins.

The phone display will show how much credit you currently have, and if you run low you will be alerted by a series of quick beeps on the line. At this point, you will need to either add more coins or another phonecard to finish your call.

When you have completed your call, if you would like to call another number, do not hang up, just push the “follow-on call” button and then the number of your party.

Once you are finished using the pay phone, replace the receiver and if you still have cash credit, your coins should ideally be returned to you. However, this does not always happen in actual practice, so if you are using coins to make your phone call, it is advisable to avoid adding a great deal of extra credit or else spend a bit more time chatting to make sure you don’t lose that bit of extra time.

Using public pay phones in London can help you stay in touch and make vital connections while travelling.

 

30 Things To Remember To Help You Become Successful In 2015 ….

1. Know that your mind can be your greatest asset but you have to manage it.

It’s been said that a mind is a terrible thing to waste. That’s true. If you have a bad attitude about life, your potential will be limited. Do you need encouragement? I recommend reading and studying John C. Maxwell’s book, The Difference Maker: Making Your Attitude Your Greatest Asset.

2. Remember that choosing a growth mindset – that you can grow and develop yourself – makes a huge impact.

Think about the last time you attempted to learn a new career skills (e.g. a new Excel technique). Did you see it as an opportunity to grow? If so, your growth mindset will help you to keep working longer and reach success. Read Mindset: The New Psychology of Success

3. Treat every day as a fresh start.

Yesterday, good or bad, is over. It’s up to you to make the most of today. Set one goal for today – read for 30 minutes, write a list of 10 places you want to visit or three conferences you’re interested in – and achieve it. Achieving goals improves your attitude FAST.

4. Show gratitude all year ’round (Not just Thanksgiving).

Did you know that gratitude improves productivity? This simple action, which requires no money, improves your attitude. Make it a daily habit and you’ll be impressed by the results.

5. Take responsibility for your life.

“Freedom is in danger of degenerating into mere arbitrariness unless it is lived in terms of responsibleness. That is why I recommend that the Statue of Liberty on the East Coast be supplemented by a Statue of Responsibility on the West Coast.” – Viktor Frankl

From time to time, we suffer setbacks and frustrations. With enough disappointments like that, it is easy to slip into the victim mindset. Fortunately, you can choose the personal responsibility attitude right now.

Truths about wealth

For many people, obtaining wealth is a key part of success. Given that we live in a market economy, this perspective makes a lot of sense. If you’re interested in attaining wealth, a few key principles make all the difference.

6. Most American millionaires are self-made.

What if your family is not blessed with wealth? Don’t worry. The majority of people on the Forbes 400 billionaire list earned their fortunes from scratch.

7. The immigrant wealth advantage.

You might wonder if starting over in a new country puts you at a disadvantage compared to the native born. Businessweek reports: “Immigrants have started 52% of Silicon Valley’s technology companies and contributed to more than 25% of our global patents.”

8. Own a business to achieve wealth.

Have you ever thought about starting a business? Owning a successful company is one of the best ways to become wealthy. Jaime Tardy interviewed dozens of millionaires to learn how they achieved their success. She found that starting a business is essential.

9. Think twice about that new car.

The way you approach and manage the money you already have makes a great impact on your success. According to The Millionaire Next Door, most millionaires purchase used cars.

10. Manage risk with an emergency fund.

As you work toward your improvement 2015 plan, experts recommend building an emergency fund for unexpected problems like unemployment. Author Dave Ramsey suggests by beginning with a $1,000 starter emergency fund, as described in 9 Ways to Build Your Emergency Fund.

11. The lottery is not a wealth strategy.

Did you know that many lottery winners actually go bankrupt? “The big winners who ended up bankrupt could have paid off all of their debts but chose not to,” explains economist Alex Tabarrok in Lottery Winners Do Not Avoid Bankruptcy.

12. Spend money on experiences and giving.

Researchers have found that spending money on experiences makes a difference. That could mean something like saving up and spending money on a long anticipated trip somewhere. For more insights, read The Atlantic‘s excellent article, Buy Experiences, Not Things.

Health: The foundation for happiness and success

All the wealth in the world doesn’t mean much if you lose your health. You’ve probably read that idea before. Yet, what are you actually doing to maintain your health? Consider the following ideas to keep your health on track.

13. If the president can make time for exercise, so can you!

Are you one of those people who claim not to have time for exercise? Do you feel that your life is “too busy” for exercise? President Obama, who has one of the most challenging roles in the world, includes several hours of exercise time in his schedule (source: Obama’s Way).

14. Get 7 to 9 hours of sleep every day.

Sleep is the silent partner in your success. And it doesn’t cost a dime! Learn how to improve your sleep with Gretchen Rubin’s article Fourteen Tips for Getting More Sleep – and Why It Matters.

15. Start one new health habit this year.

Habits are one of the most powerful ways to pursue success in 2015 or any other time. Once an important behavior (e.g. bedtime or daily exercise) becomes a habit, you no longer have to worry about it. Learn how to avoid habit failure from entrepreneur James Clear.

16. Get more energy by taking a nap during the day.

A nap is one of the best ways to improve your energy. Author Michael Hyatt finds that naps of 10-20 minutes make a positive impact on his success: My Secret Weapon for Extra Energy at Work.

17. Maintain your smile for success.

Taking care of your teeth, gums and the rest of your oral health makes life better. According to The Daily Mail, sparkling healthy teeth make you look younger and even improves your employment prospects.

18. Visit your doctor!

When was the last time you visited your doctor? If you can’t remember, you’re probably overdue. A key part of success involves adopting a proactive stance for your life and that includes your health. Don’t be one of those people who only seeks medical care in the emergency room.

Learn the art and science of goal setting

Setting and achieving goals are one of the best ways to seek improvement. 2015 can be a blockbuster year if you implement these ideas and strategies.

19. Dream big dreams for your life.

One of the most fun and exciting aspects of goal setting is to dream big dreams. Write down a list of 10 things you want to achieve in life. Get inspired with The Ultimate Bucket List: 60 Things You Should Do Before You Die if you’re not sure where to start.

20. Writing down your goals makes a HUGE difference.

Writing down your goals makes a big difference. “Writing down your goals you are 42 percent more likely to achieve them. Why? Because writing it down brings clarity and declares purpose” (Source: What the Science of Goal Setting Tells Us about Accomplishing More of What Matters Most)

21. Meet up with your friends if you miss them!

Learning makes more interesting and enhances your career. Find successful people in your field and ask about their skills. Then, you will know what skills you need to learn for career advancement.

22. Grow your network.

Relationships are a very important part of happiness. Set a goal to have lunch out each week with someone in your network.

23. Decide how much money you want to earn.

Like it or not, having more money makes many aspects of life easier. That’s one of the reasons why it matters so much to set money goals. I suggest by starting with a money goal that can be completed in less than a year (e.g. save $1,000 dollars or earn $5,000 in freelance income).

24. Track your Goals.

To stay on track, review your goals once per week and make notes on yourprogress.You’ll look forward to recording your progress!

25. Plan to celebrate your goals.

Celebrating your achievements makes success even sweeter. Set a budget (e.g. $50) or choosing a type of activity (e.g. dinner at your favorite restaurant with a bottle of wine) in advance so that you can enjoy the process.

26. Get resources on goal setting.

Goal setting is a skill you can learn. I have personally used resources byBrian Tracy and Michael Hyatt with good results.

Books To Read For Success in 2015

“The difference between where you are today and where you’ll be five years from now will be found in the quality of books you’ve read.” – Jim Rohn

27. Feed your mind with success books.

Our culture is filled to the brim with negative news. Fortunately, there are great books available to help you. Check out 25 Self-Improvement Books That Will Make You A Better Person for ideas. I’ve read several of the books on the list and consider this to be a good starting point.

28. Get work done with Getting Things Done by David Allen.

David Allen’s classic business book Getting Things Done is one of the most practical and useful productivity books I have ever read. If you are feeling overwhelmed and unfocused, this book will help! If you have read it before, consider reading it again for new insights.

29. Read Fiction To Understand People Better.

Reading fiction is one of the most leisure activities available. Reading fiction also supports your self improvement goals (and business – see The Business Case For Reading Novels from Harvard Business Review). Read non-fiction most of the time? Get ideas – The Top 10 Fiction Books for Non-Fiction Addicts.

30. Read About Successful People Throughout History.

The experiences of successful people throughout history is available to you. You can learn about how athletes trained for challenging competitions, how scientists came up with their discoveries and much more. Reading a well-written biography can inspire you for years to come.  Last year, I readTitan: The Life of John D. Rockefeller Sr. by Ron Chernow – it was a sweeping, epic biography.

To get started, I have to recommend Ryan Holiday’s article 25 Recommendations For Life Changing Biographies For The Voracious Reader In You: pick a title and get started!

Top 25 Books to Unleash Your Creative Potential…

1. The Book Of Doing by Allison Arden
The Book of Doing

“It is a curious thought, but it is only when you see people looking ridiculous that you realize just how much you love them.”

In this book, Allison discusses 94 activities that can create opportunity by taking you out of your comfort zone, and unlocking the creativity that lives inside you. This book also classifies the hurdles standing in your way to success.

2. Imagine: How Creativity Works by Jonah Lehrer

“Nevertheless, every mental talent comes with a tradeoff. Once we learn to inhibit our impulses, we also inhibit our ability to improvise. And this is why it’s so important to practice letting ourselves go.”

Illustrating creativity through references and facts, Lehrer reveals a variety of distinct thought processes that will help us to unlock our imagination.

3. Lateral Thinking by Edward de Bono

“It may be necessary to be on the top of a mountain in order to find the best way up.”

In this worldwide praised book, de Bono offers some practical methods to buoy up the habit of lateral thinking to generate ideas and to unleash creativity.

4. It’s Not How Good You Are, It’s How Good You Want To Be. by Paul Arden
“The world is what YOU think of it, so think of it DIFFERENTLY and your life will change.”

The world’s best advertising expert, Paul Arden, shares his wisdom on issues like problem solving, answering to a brief, connecting, making right decisions, making mistakes, and creativity—all activities that are realistic in modern life.

5. How To Have Kick-Ass Ideas by Chris Barez-Brown

“Go Visual’ – capturing your issue without using words. You can sculpt, collage, whittle, whatever!”

The book How To Have Kick-Ass Ideas is filled with simple, useful methods to unlock your creative juices and contains real-life case studies to exhibit the methods in action.

6. Creativity by Mihaly Csikszentmihalyi

“Creative persons differ from one another in a variety of ways, but in one respect they are unanimous.”

Creativity is about seizing the moments that can make our life worth living. In this book, the author offers an understanding of what leads to these worth-living moments. Consisting of 100 interviews with extraordinary people, from ecologists and physicists to business leaders and politician, Csikszentmihalyi uses his well-known philosophy to discover the creative process.

7. Creative Confidence by Tom Kelley, David Kelley

“Money will always be easier to measure, which is why it takes a little extra effort to value the heart.”

This famous book is written by two well-known experts in innovation, intention and creativity. This book reveals the myth that creativity is the domain of “creative types” only.

8. The Creative Habit by Twyla Tharp

“If the luckiest people in the world are the ones who get paid for doing what they would otherwise do for free, I am already lucky.”

Twyla Tharp, one of the world’s most famous creative artists, shares her secrets for increasing and improving creative talents.

9. The Opposable Mind by Roger L. Martin

“That expertise actually works against the development of expertise in business itself.”

The Opposable Mind is consist of 50 success stories of management, including the success behind some famous brands like Proctor & Gamble, eBay and Four Seasons hotels.

10. Flow by Mihaly Csikszentmihalyi

“What an individual yogi can do is amazing—but so is what a plumber can do, or a good mechanic.”

The famous psychologist Mihaly Csikszentmihalyi’s illustrious investigations of “optimal experience” have shown that the satisfaction is a state of consciousness called “flow.” In this new edition, Csikszentmihalyi describes the ways this positive state can be controlled.

11. Sketching User Experiences by Bill Buxton

“Sketches are social things. They are lonely outside the company of other sketches and related reference material. They are lonely if they are discarded as soon as they are done.”

In this book Bill Buxton has included a huge collection of historic lessons, examples of best practices, and case studies from the world of business/communication/experience design. The book addresses the designers, specialists, community, managers, and business executives.

12. Conversations with Wilder by Cameron Crowe

“It was like a film school masters’ class, and the best interview I’ve ever done. His biggest influence on me has been how he’s lived his life. “

Cameron Crowe, director of Jerry Maguire, loves Billy Wilder’s films so much, he’s written a book about them. In this book, he analyzes the “creative process” and tries to discover the secret of success of creative people—writers, artists, filmmakers, and comedians.

13. The Checklist Manifesto by Atul Gawande

“Knowledge has both saved us and burdened us.”

The Checklist Manifesto is an intellectual adventures book, in which many lives are lost and saved and one simple idea changes the whole situation. The Checklist Manifesto is a must-read book for anyone looking to get things right.

14. The Tenacity of the Cockroach by Stephen Thompson

“In a world of locked rooms, the man with the key is king. And honey, you should see me in a crown.”

This book consist of essays authored by extraordinary creative people. This book includes in-depth interviews of creative people from a vast range of disciplines and allows you to investigate their inspirations, processes, trials and skills.

15. Thinking, Fast and Slow by Daniel Kahneman

“The confidence that individuals have in their beliefs depends mostly on the quality of the story they can tell about what they see, even if they see little.”

In this highly anticipated book, Kahneman takes us on a revolutionary tour of the mind and explains the systems that drive the way we think.

16. Steal Like An Artist by Austin Kleon

“If you ever find that you’re the most talented person in the room, you need to find another room.”

In this book, Austin Kleon emphasizes that it doesn’t take ingenuity to be creative—it just takes being yourself. This book is extremely modern and applicable to the digital age.

17. Manage Your Day-to-Day by Jocelyn K. Glei

“Like it or not, we are constantly forced to juggle tasks and battle unwanted distractions—to truly set ourselves apart, we must learn to be creative amidst chaos.”

Manage Your Day-to-Day is equipped with practical insights about time management and work productivity. With wisdom from 20 leading creative minds, this book will give you a toolkit for confronting the new challenges at the workplace.

18. Predictably Irrational by Dan Ariely

“But suppose we are nothing more than the sum of our first, naive, random behaviors. What then?”

Predictably Irrational gives an interesting, witty and completely original overview about our illogical decisions. In this astonishing book, behavioral economist Dan Ariely, reveals how irrationality often replaces rational thought.

19. Contagious by Jonah Berger

“People don’t think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.”

Contagious combines innovative research with prevailing stories. This book offers a set of precise, actionable procedures to spread information—designing messages, promotion material, advertisements, and information that people will share.

20. Understanding Comics by Scott McCloud

“Art, as I see it, is any human activity which doesn’t grow out of either of our species’ two basic instincts: survival and reproduction.”

Praised throughout the cartoon industry, Scott McCloud explains and observes many characteristics of visual communication. This famous book has been translated into 16 languages, its ideas applied in many other fields such as game design, web development, and animation.

21. Save The Cat by Blake Snyder

“Liking the person we go on a journey with is the single most important element in drawing us into the story.”

This book is an ultimate insider’s guide that discloses the mysteries that no one dares to admit, told by a showbiz expert who’s supported that you can sell your script if you can save the cat!

22. The Elements of Style by William Strunk, Jr. & E. B. White

“Omit needless words.”

This book offers useful advice on improving writing skills. Throughout The Elements of Style, the authors promote a plain English style. It can help many students to communicate more effectively by demonstrating how to enliven their sentences.

23. Art & Fear by David Bayles & Ted Orland

“Vision, Uncertainty, and Knowledge of Materials are inevitabilities that all artists must acknowledge and learn from.”

Art & Fear explores the world of art, and discusses the difficulties that cause so many artists to give up. The authors, David Bayles and Ted Orland, have personal experience, and provide an incisive view into the world of art as it is experienced by art makers themselves.

24. Drawing on the Right Side of the Brain by Betty Edwards

“Once you have learned to walk, you know how to walk for life. You don’t have to go on forever adding additional basic skills.”

This book is the world’s most widely used drawing-instruction book. People from every walk of life—artists, students, managers, designers, architects, real estate agents, engineers—have applied its ground-breaking approach to problem solving.

25. The War of Art by Steven Pressfield

“If you find yourself asking yourself (and your friends), “Am I really a writer? Am I really an artist?” chances are you are. The counterfeit innovator is wildly self-confident. The real one is scared to death.”

The War of Art is a profoundly inspiring guide to disable creative blocks of every kind. It also identifies the internal enemy, sketches a battle plan to conquer this enemy; and then determines ways to achieve greatest success.

10 Books That Bill Gates Wants You to Read to Become as Successful as Him…..

1. Business Adventures by John Brooks

Business Adventures

To have great success, it is important to understand why businesses are successful and why they fail. This book dives into the deep inner workings of why on both sides.

What the publisher says about it: “From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America.”

What Bill Gates wrote about it:

“Today, more than two decades after Warren lent it to me–and more than four decades after it was first published–Business Adventures remains the best business book I’ve ever read. John Brooks is still my favorite business writer.”

Actually, this book was so important to Bill Gates that he made a short video about it. In it, he interviews Warren Buffet and other high-profile business leaders. Read Gates’ review and watch the video here.

Buy the best business book Bill Gates has ever read.

2. Tap Dancing to Work by Carol Loomis

tap dancing to work

It’s no secret that Bill Gates and Warren Buffett have a strong relationship. This book is a compilation of Buffett’s articles interwoven by his colleague and close friend, Carol Loomis. If you want to learn about the unfolding of great success, this one is for you.

What the publisher says about it: “Warren Buffett built Berkshire Hathaway into something remarkable–and Fortune journalist Carol Loomis had a front-row seat for it all.”

What Bill Gates wrote about it:

“I think anyone who reads it cover to cover will come away with two reactions: First, how Warren’s been incredibly consistent in applying his vision and investment principles over the duration of his career; and, secondly, that his analysis and understanding of business and markets remains unparalleled.”

Buy the book that gets inside the mind of Bill Gates’ mentor.

3. Life is What You Make It by Peter Buffett

life is what you make it

Peter Buffett has been successful in his life too, although not completely because of his wealthy, successful father. This book tells the story of a hard-working wealthy child, and what his father instilled in him to become successful in music and philanthropy. Bill Gates said he will be reading it with his older children. You don’t have to be the child of a wealthy man to get this wisdom and enjoy your path.

What the publisher says about it: “From composer, musician, and philanthropist Peter Buffett comes a warm, wise, and inspirational book that asks, Which will you choose: the path of least resistance or the path of potentially greatest satisfaction?”

What Bill Gates says about it:

“Contrary to what many people might assume, Peter won’t inherit great wealth from his father. Instead, he was encouraged by his parents to find his own path. The book is a chronicle of that journey–and the wisdom and perceptions he has developed along the way.”

Get the book that Bill Gates wants for his children.

4. Awakening Joy by James Baraz

http://www.amazon.com/Awakening-Joy-10-Steps-Happiness/dp/1937006220/ref=sr_1_1?s=books&ie=UTF8&qid=1413803430&sr=1-1&keywords=awakening+joy

Why do you want to be successful? Joy may be a reason. This book teaches you how to have joy while you are becoming successful.

What the publisher says about it: “Awakening Joy is more than just another book about happiness. More than simply offering suggested strategies to change our behavior, it uses time-tested practices to train the mind to learn new ways of thinking.

The principles of the course are universal, although much of the material includes Buddhist philosophy drawn from the author’s thirty years as a Buddhist meditation teacher and spiritual counselor.”

What Bill Gates says about it:

“Joy is not for just the lucky few–it’s a choice anyone can make. In this groundbreaking book, based on his popular course, James Baraz helps you discover a path to the happiness that’s right in front of you, offering a step-by-step program that will reorient your mind away from dissatisfaction and distraction and toward the contentment and delight that is abundantly available in our everyday lives.”

Get the book so you can successfully have what Bill Gates has: joy.

5. Where Good Ideas Come From by Steven Johnson

Where good ideas come from

Being successful requires a certain amount of innovation. This buzzword does not spark a strong visual for many people. Where Good Ideas Come From defines what makes fertile ground for successful innovation.

What the publisher says about the book: “The printing press, the pencil, the flush toilet, the battery–these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson’s answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines.”

What Bill Gates wrote about it:

“Especially for people in business or education, it’s a worthwhile book. It talks about the institutional structures that facilitate good ideas–how you get lots of people thinking about cutting edge problems, how you put people together in a space where different skill sets and influences can come together, how you make the right kinds of materials available but don’t force a conclusion.”

Get the book that Bill Gates says successful educators and businesspeople need for great innovation.

6. Moonwalking with Einstein by Joshua Foer

Moonwalking with einstein

You can’t be successful if you are known as forgetful. This book can teach you how to memorize obscure facts and useful ones. Great for those of us who are bad with names.

What the publisher says about it: “Moonwalking with Einstein recounts Joshua Foer’s yearlong quest to improve his memory under the tutelage of top ‘mental athletes.’ He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist’s trade to transform our understanding of human memory.”

What Bill Gates says about it:

“Like most people, I’m fascinated by how the mind works, and memory is a big element of that. Part of the beauty of this book is that it makes clear how memory and understanding are not two different things. Building up the ability to reason and the ability to retain information go hand in hand.”

Get the book that makes Bill Gates’ mind work out hard.

7. Academically Adrift: Limited Learning on College Campuses by Richard Arum and Josipa Roksa

Academically adrift

This book outright says what we have all suspected: our college education may not have emphasized learning as much as we believed. This book can make you successful for two reasons:

1. You can put your college education in a mental box and give yourself permission to learn in the real world.

2. If you are an educator, there is a real need for successful innovation.

What the publisher says about this book: “In spite of soaring tuition costs, more and more students go to college every year. A bachelor’s degree is now required for entry into a growing number of professions. And some parents begin planning for the expense of sending their kids to college when they’re born.”

What Bill Gates says about it:

“The dismal results presented in Academically Adrift are based on the Collegiate Learning Assessment, a standardized test in which students are asked to make a practical decision–such as, what kind of airplane a company should buy–and explain their choice based on a set of goals and facts about different options. I’m optimistic about the potential of innovation to help solve many of the problems with our post-secondary system. But we need more and better information.”

Bill Gates is lobbing this innovation softball at you. Will you take it and become successful?

8. That Used to be Us: How America Fell Behind in the World It Invented and How We Can Come Back by Thomas L. Freidman and Michael Mandelbaum

That used to be us

Thinking that the US is going to hell in a handbasket creates a dismal picture of the world. Dismal pictures dampen a person’s ability to be successful. Some aspects are true: America is not growing as fast as other countries; we are falling behind in math and science and sometimes even business. It’s not actually horrifying; we have just been really amazing at inspiring other countries to be like us. And now it’s time for the US to take the next step and lead the world.

What the publisher says about the book: “In That Used to Be Us, Thomas L. Friedman and Michael Mandelbaum analyze the four major challenges we face as a country–globalization, the revolution in information technology, chronic deficits, and our pattern of energy consumption–and spell out what we need to do now to preserve American power in the world.”

What Bill Gates wrote about the book:

“That Used to Be Us is a fantastic book, and I really encourage people to read it.

The basic message is that other countries, the ones that are now competing with us and kind of scaring us, are not doing anything different from what we did in our past. We have a difficult time responding to them, however, because they’re copying the way we used to be, and meanwhile, we’ve changed. As our society has gotten richer, we’ve become more careful about protecting people’s rights and not harming the environment, for example.”

Get the book that can position you to change the world.

9. Deng Xiaoping by Ezra F Vogel

Deng Xioping

Being successful requires taking a tough situation and transforming it into a beautiful piece of art. That’s what Deng Xiaoping did with the most populous country in the world. Before he came into power, China was in poverty and was unable to pull itself out. Deng transformed China’s business practices and and improved the country’s economy.

What the publisher says about it: “No one in the twentieth century had a greater impact on world history than Deng Xiaoping. And no scholar is better qualified than Ezra Vogel to disentangle the contradictions embodied in the life and legacy of China’s boldest strategist–the pragmatic, disciplined force behind China’s radical economic, technological, and social transformation.”

What Bill Gates wrote about it:

“China in 1979 was one of the poorest countries in the world, far poorer than India. They were barely scratching out a living and their population density made it difficult for them to feed their population. There was very little to build on other than the fact that the party had incredible authority.

With this authority, Deng set in motion a series of critical changes early on in his leadership to achieve cultural stability and significant economic growth. To have done this essentially in one generation is an unbelievable accomplishment and is unique in the history of the world.”

Get the fascinating book about one man who inspired a whole country to become successful.

10. The Most Powerful Idea in the World by William Rosen

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At first glance, it looks like this book is about railroads and engines. That’s plenty cool if you’re into that kind of stuff. The real meaning is about why these machines were so successful. What was the idea that made railroads so capable of changing the world?

Here’s what the publisher said about it: “Hardly a week passes without some high-profile court case that features intellectual property at its center. But how did the belief that one could own an idea come about? And how did that belief change the way humankind lives and works?”

What Bill Gates wrote about the book:

“The book’s premise is that the Anglophone world–England, Scotland, Wales and America–was the epicenter of the Industrial Revolution because it ‘democratized the nature of invention.’ Rosen makes a compelling argument that the steam engine is the quintessential example of that democratization at work.

Rosen’s view fits my own view of the power of measurement to advance the work of our foundation. (I focused my 2013 Annual Letter from the foundation on measurement and the amazing things you can accomplish in global health, education and other areas if you set clear goals and can measure your progress toward them.)”

Get the book that can change the way you invent new ides so you can become successful.